Posts Tagged ‘Coors Light’
It’s no secret that I dislike most advertising, but I can stomach it when it’s straight with me. “Here’s our product. You should buy it for these reasons.” On the other hand, I know advertising is never straight with us. Just because you got a low-carb crust on your pizza doesn’t mean it’s good for you, and no matter how exorbitantly happy the people in the ad are, Eggies just don’t work.
Embedded advertising has the opportunity to be blatant or sublime. As a long time fan of “House” I almost turned the show off right after Odette Annabel told Charlyne Yi about how her car senses turns and slows down for her. If a car can do that, why can’t an actual person sense blatant stupidity and edit it out of the script?
Sometimes sponsorship is just there – yes, Eureka runs on Subaru, we get it. And Breaking Bad was all about the Aztek. I’m not sure if Pontiac was trying to make a point that your Aztek in so handy you could run a meth lab out of it, but maybe they were!
Other sponsorships seem just as sketchy or worse. Why does Harley Davidson sponsor Sons of Anarchy? I know that there are tons of biker fans who watch the show and will possibly purchase a Harley (aside from the standard masses like me who simply drool when one goes by.) But several years ago a wide net was cast and massive RICO and drug charges were brought on the Hell’s Angels. This may be the spark that started the show, but does H-D want to be associated with that? There’s a definite balance to be had between sales and arrests. With the addition of the second Sons of Anarchy sponsor I really have to wonder about the advertising. Yes, sponsor number two is Miller Light. Is this an appeal for us all to drink and drive? Is Smith & Wesson going to join them in sponsorship for Season 5? It really would make the trifecta.