Typos are NOT Your Friends
Written by Eli on July 18, 2012 – 1:05 am
Before you send out any piece of marketing, make sure you proof read it. A typo looks beyond unprofessional and can turn people away from your book.Have somebody else look over everything before you send it off to be printed. If you don’t have anyone to proofread for you, then you need to follow the 48-hour rule: after you finish your marketing piece (flyer, t-shirt, design, business card, etc), put it away for a full 48 hours and don’t look at it. Then come back and proofread. If you don’t take the time away from your project, it’s very easy to see what you want to see and miss mistakes.
